How to Price a Strategy Session

Start from the decision it unlocks, not the hour it takes

An hour that helps someone avoid a bad hire, a wasted ad budget, or a year on the wrong roadmap is worth more than an hour of general conversation, even though the clock reads the same. Price the outcome you are actually delivering, not the duration.

Three honest ways to land on a number

There is no universal rate; published "typical" figures vary enormously by field, experience, and region, so treat any of them as a loose starting range, not a fact about your worth.

• Ask a few peers at a similar level what they charge for a comparable session, and use that as a rough anchor.
• Estimate the value of the decision the session unlocks, and price at a fraction of that.
• Calculate the minimum that makes the session worth your time given your other paid work, and treat that as your floor.

Bundle a light deliverable so the price feels concrete

A session plus a short written summary or action plan reads as a product with a price, rather than an hour of your attention with a fee attached. The deliverable does not need to be large, it needs to exist.

Review your price twice a year

A price set once and never revisited quietly falls behind your growing experience. Put a reminder on your own calendar to reconsider it, the same way you would review any other part of your offer.